Logo design and Brand identities.
Brand- Perceived emotional corporate image as a whole it is the reputation both claimed and perceived.
Branding- a organizations brand or branding is essentially their public image. A designer can create the framework foe a brand,colors, fonts, artwork,style... but the audience completes the brand through an emotional reaction with it.
EXAMPLE- apple is an IT company that projects a humanist image, positive corporate ethics,, and support of good causes. When people use the products they connect to the brand emotionally.
Identity- Corporate identity is comprised of the visual aspects that form the brand. Close attention is paid to executing a consistant experience for the viewer
Identity Design- The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide. The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging etc...
Logo- a logo is for identification. A logo is the simpalist way a company or organization can represent itself through the use of a mark or icon.
LOGO DESIGN
Why vector art- We create logos as vector art because it is flexible, powerful, and easily edited this is important when clients want to make changes. Vector art can be scaled up infinitely without losing quality.
Pencil to vector- Creating a logo design requires many phases. Many meetings and review sessions are required to arrive at design that works. Converting a simple pencil sketch to vector art requires establishing graphic style, color, line, shape and typography.
Final art- will it be sleek and technical and sedate, will it be cartoony.
Line quality- Line quality refers to the smoothness and precise nature of your lines. We use the pen tool to create perfect lines. Take your time with this part
Line shape- If you have line art in your logo your line shape is important. Do you want an artistic look to your line.
Color- color makes a huge difference use colors that are appropriate for your design.
