Logo Research Assignment
The Lego logo was originally created in 1934. The logo differs from the current logo because it has color, the font is different, the size and overall shape is different. The only element that the logo kept from the 1934 logo to 1998 is that the lego letters are still all caps and it has been all caps over the years. The elements that define this logos DNA is the shape of the letters that they tried to keep throughout the years but their graphic elements really changed during 1953 overall. It fits in with the second catagory because from 1934 to 1964 the logo used 2 type faces mixed together. It fits in with the third catagory also because the logos from 1936, 1948, 1953, and 1953 all use an art element.
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